Researching your consumer and understanding their needs is vital to staying relevant in an uncertain market. This isn’t news, but it’s advice that often goes unheeded if it means changing things that are perceived to define the brand.
Emily Byron interviewed Fabrizio Fredo, CEO of Estee Lauder for The Wall Street Journal. Fredo explained his effort to remake the iconic Estee [...]
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Retail News Headlines- Addicted to Facebook in AmericaWe don't know if it has been classified as an addiction by psychiatric professionals, but even if it hasn't, it's clear that many Americans have a very difficult time staying away from their favorite social media sites. What are the ramifications of the numbers from the Retrevo study for the social media efforts of retailers and brand marketer […]
- Addicted to Facebook in America
- Shopper Marketing Headlines
- We've always promoted importance of Individual brands - Trading Markets (press release)We've always promoted importance of Individual brandsTrading Markets (press release)... whole spectrum from brand advertising, all the way through digital and down to the retail level in terms of shopper marketing, is under consideration. ...and more » […]
- We've always promoted importance of Individual brands - Trading Markets (press release)
- Digital Signage News
- Where's This Industry Going? Keen Observations from the 2010 DSEBy pure coincidence, a young man I met during my DSE panel discussion wound up sitting in my row on the flight home from Las Vegas. My session, entitled "Do it right the first time: the politics and pitfalls of digital signage deployment and how to avoid them", had been well attended -- mostly by prospective or current network operators long on ent […]Pat Hellberg
- Where's This Industry Going? Keen Observations from the 2010 DSE
- Private Brand Perspectives
- National Brand Mistakes Drive Private Brand GrowthCover via Amazon This fascinating report from the University of North Carolina’s Kenan-Flagler Business School features Jan-Benedict E.M. Steenkamp the author of the now famous book, “Private Label Strategy: How to Meet the Store Brand Challenge” The headline seems a bit sensational and ignores the idea that retailers and Private Brand Managers may simply be […]myprivatebrand
- National Brand Mistakes Drive Private Brand Growth
