SunTrust’s new ad campaign entitled, “The Joneses” suggests that consumers are moving away from “big and flashy” consumption to products that are more practical and meaningful.
What does this mean for how marketers will communicate with shoppers going forward? How will this play out in the retail environment?
See the commercial below.
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Retail News Headlines- Google Web Store Pushes Cloud Computing AppsGoogle is operating in the cloud and the company is looking to get the rest of us to do our computing up there, as well. The company announced the launch of an online store for business applications that run over the internet. What effect will the Google Apps Marketplace have on internal company application management? […]
- Google Web Store Pushes Cloud Computing Apps
- Shopper Marketing Headlines
- Cheil Worldwide launches One Agency global below-the-line and retail network - Media AsiaCheil Worldwide launches One Agency global below-the-line and retail networkMedia AsiaHeadquartered in London, the new network's offering includes experiential, retail, shopper marketing, digital and outdoor expertise to allow clients to ...Cheil Worldwide launch London-based start up One Agency to bring new level of ...ADOI magazineall 2 news articles […]
- Cheil Worldwide launches One Agency global below-the-line and retail network - Media Asia
- Digital Signage News
- P&G's Store Back: Why DOOH Will Be Critical to Campaign PlanningThis month's Shopper Marketing magazine features an interesting article on a P&G program dubbed "Store Back," which encourages the firm's plethora of media agencies to consider the retail environment when coming up with marketing campaigns. Noting that big media ideas dished up by highfalutin traditional agencies don't always tra […]Bill Gerba
- P&G's Store Back: Why DOOH Will Be Critical to Campaign Planning
- Private Brand Perspectives
- Private Brands Create Value for Interbrands 50 Most Valuable Retail BrandInterbrand Design Forum, released it’s Most Valuable U.S. Retail Brands report, the second annual ranking of the top 50 American retail brands. Walmart claimed top honors as the most valuable retail brand, followed by popular retailers Target, Best Buy, and Walgreens. Intriguingly Private Brand is the underlying theme in many of the retailer explanations app […]myprivatebrand
- Private Brands Create Value for Interbrands 50 Most Valuable Retail Brand
