Tag Archives: advertising

Will Television Ads Go the Way of Newspapers and Radio Stars

By Alex Delotch Davis | May 11, 2009

Video killed the radio star.
Internet is choking newspapers.
Could in-store media make television advertising obsolete?
TV ad executives are scrambling to assure investors they’re not in trouble. However, CBS shares dropped nearly 13 percent after announcing a quarterly loss and revenue well below expectations. The network has even gone so far as to advertise to its advertisers.
In-store [...]

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Why Infomercials and In-store Media Create Lift

By Alex Delotch Davis | May 4, 2009

Last month, Discovery Channel launched a new series called, “Pitchmen.”  It’s a reality show where amateur inventors compete for a chance to have their products sold by celebrity infomercial host Billy Mays. Mays, who has been doing infomercials for 12 years, has generated over $1 billion in sales selling everything from OxiClean to Arm & [...]

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AdAge Says Don’t Kill the Marketer

By Alex Delotch Davis | October 6, 2008

A month ago Emily Bryson published an article in AdAge entitled, “Food Companies Stay the Course” discussing the importance of continuing to invest in marketing and advertising despite the economic downturn. It seems worth revisiting the topic considering last week’s economic upheaval.
Bryson listed Kraft, Kellogg and General Mills among companies that see value in continuing to pump monies [...]

Posted in Retail Execution | Also tagged , , , , | 1 Comment
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