Tag Archives: AdAge

Digital Media Platforms Create Lift

Last week, AdAge’s 3-minute video segment featured a story on a new digital out of home network called Wall Street Journal Office Network.  The company, headed by CEO, Jim Harris, operates a network of LCD screens mounted in office building lobbies throughout the country. The screens stream news from the Wall Street Journal as well [...]

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Private Label Accounts for 30% of Pantry

Ad Age’s Emily York reports that private label gains are not attributable to the recession and, in fact, private label was on the rise before the economy’s sonic boom.
However, whether the rise started before or after the crisis was declared, the fact remains that private label is infringing on the positioning of package food companies.  “When [...]

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