Several times a year Miller Zell conducts research surveys to stay connected with the most pressing issues impacting the relationship between shoppers and retailers.
In coming months, survival in retail will be directly related to the ability to understand, precisely, the shoppers state of mind, deliver solutions that serve their interests and effectively execute shopper marketing programs.
The Elements Report
Click here to download survey results
The “Green” Scene
Click here to download survey results
Gone in 2.3 Seconds: Capturing Shoppers with Effective In-store Triggers
Click here to download results summary
Bridge Over Troubled Waters: Closing the Gap Between Manufacturers and Retailers
Click here to download summary results
2008 MZ Shopper Behavior Survey
