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	<title>Inside The Aisle</title>
	<link>http://insidetheaisle.com</link>
	<description>Purpose Driven Retail...Linking strategic retail design and the shopper mind.</description>
	<lastBuildDate>Wed, 27 Apr 2011 15:52:14 +0000</lastBuildDate>
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		<title>Shoppers prefer the STORE</title>
		<description><![CDATA[Walmart is testing a grocery delivery service.  Shoppers can purchase a limited assortment of grocery products online and have them delivered to their door for a small fee.  Walmart is not the first player in the grocery delivery business but they definitely plan to follow their formula and become the biggest.
According to The New York [...]]]></description>
		<link>http://insidetheaisle.com/2011/04/shoppers-prefer-the-store/</link>
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		<title>More Ideas for a Digital Environment</title>
		<description><![CDATA[Kim Williams at Digital Signage Today recently posted takeaways from the GlobalShop Conference where the subject of digital connectivity in the retail environment was a hot topic.
&#8220;There isn&#8217;t a single way of doing things anymore. Retailers must understand that the customer&#8217;s full brand experience matters more now than ever before. From the consumer&#8217;s perspective, the [...]]]></description>
		<link>http://insidetheaisle.com/2011/03/more-ideas-for-a-digital-environment/</link>
			</item>
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		<title>Where do these oranges come from?</title>
		<description><![CDATA[Tesco surveyed customers to determine their highest priorities in the grocery store.  Of course they found that consumers are more savvy than ever before.  That&#8217;s standard fare considering the incessant amount of information available to consumers.  Advances in connectivity with mobile devices not only means more information is available but it&#8217;s also at their fingertips [...]]]></description>
		<link>http://insidetheaisle.com/2011/03/where-do-these-oranges-come-from/</link>
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		<title>Airports: The New Retail Frontier</title>
		<description><![CDATA[Just a couple of weeks ago, I relayed my surprise at discovering a comfortable contemporary airport terminal at JFK that was more of a hang out than a wait station.  Turns out, that&#8217;s all the rage.
Just like everyone else, airports are being squeezed in this economy, and to make up for shrinking airline rent and [...]]]></description>
		<link>http://insidetheaisle.com/2011/03/airports-the-new-retail-frontier/</link>
			</item>
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		<title>Designing for Efficiency?</title>
		<description><![CDATA[A major, less talked about, aspect of retail design is designing with the employee in mind.  Although aesthetics rate high in the list of factors that beat out one design over another, efficiency and functionality for the professionals who work in an environment can also be a deciding factor.
However, according to The Ledger that may [...]]]></description>
		<link>http://insidetheaisle.com/2011/03/designing-for-efficiency/</link>
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