Comments for Inside The Aisle

Comment on Why Wal-Mart May Become a Bodega by Pop Up for Pop-Tarts

Pop Up for Pop-Tarts — Tue, 17 Aug 2010 16:38:54 +0000

[...] started the pop-up store trend when they launched the Manhattan Bullseye Bodega. Since then several manufacturers, in the face of private label competition, have seen fit to [...]

Comment on What Does Social Media Have to Do with Retail? by jaque

jaque — Fri, 09 Jul 2010 07:05:49 +0000

My friends also uses social media in advertising their business.. social media is really helpful.. as well as for us consumers..

Comment on Future Of Retail: Explore Shops Through Google Maps by Rebekah Paul

Rebekah Paul — Thu, 24 Jun 2010 23:51:30 +0000

I took a look at this. Businesses can upload their own photos now or have a photographer from Google come out to do it.

Comment on MZ Research Surveys by Capitalizing on the Coupon Craze Through Digital Signage | Signage Review

Capitalizing on the Coupon Craze Through Digital Signage | Signage Review — Tue, 22 Jun 2010 17:44:20 +0000

[...] loyalty programs. According to research by retail strategists Miller Zell in their report “Gone in 2.3 Seconds: Capturing Shoppers with Effective In-store Triggers“, 51% of all un-planned purchasing decisions occur while a customer is in a store aisle. [...]

Comment on How Can Supermarket Retailers Improve Sales Margins and Brand Perceptions by Wes Isley

Wes Isley — Wed, 19 May 2010 19:01:55 +0000

Sounds a lot like custom content that you often see in magazines. You’re showing the shopper something of real value and fulfilling a need, plus you build loyalty. They understand it is a marketing function, but the benefit they receive makes that ok. In a magazine or web site, for example, the reader learns something about that brand, about how it can meet a need they have. When this occurs, the marketer’s message is successfully delivered–and it’s a win-win solution for everyone.