Category Archives: Retail & Shopper Marketing

DataBar to Make Marketing Produce More Interesting

Do you prefer Chiquita Bananas over Dole Bananas? While you might not have pondered that question before, you may in the near future. Fresh Plaza reports that the Produce Electronic Identification Board (PEIB) is moving away from PLU codes and into the future with the DataBar. PLU codes are the 4-digit numbers we’re used to seeing [...]

Also posted in Technology | Tagged , , , , | Leave a comment

More is More, Brand Marketers Attack

It seems that right now brand marketing is about assailing the consumers’ sensibilities from all angles. People have been talking about TV advertising going the way of radio for a long time. But between short attention spans and the rise of new media, I think it’s finally happening.
I just read about two brand campaigns that are [...]

Posted in Retail & Shopper Marketing | Tagged , , , , | Leave a comment

What’s a Grocer to Do?

Penn Traffic, owner and operator of leading food retailers P&C and Bi-Lo, recently inked an eight-year deal with C&S Wholesale Grocers to supply their more than 200 stores. Prior to this agreement, Penn Traffic maintained inventory, supplies and distribution for its own stores. In the wake of a shrinking economy and year over year losses, [...]

Posted in Retail & Shopper Marketing | Tagged , , , | Leave a comment

Pioneering Research for an In-Store Metric

If you follow shopper marketing at all, you are probably aware of The Nielsen Company’s recent PRISM (Pioneering Research for an In-Store Metric) initiative to create a set of metrics for assessing the effectiveness of in-store media programs — doing for in-store media what ratings does for television. Now with all beta testing complete, Nielsen [...]

Also posted in Technology | Tagged , , , , | 1 Comment

Have We Met?

Imagine walking into your local grocery store to buy more coffee and just as you enter, a screen at the door flashes an ad promoting your favorite coffee brand. How did they know? You go down the aisle, pick up a can of tomato sauce and a screen on the shelf displays a recipe for homemade spaghetti [...]

Also posted in Technology | Tagged , , , | Leave a comment
MillerZell