Category Archives: Retail Research

When 31 Flavors is Just Too Much

By Alex Delotch Davis | February 8, 2011

Baskin Robbins offers 31 flavors.  Heinz had 57 varieties.  Starbucks has 87,000 drink combinations.  Walmart averages 100,000 products.  Cold Stone Creamery boasts 11.5 million “ways to customize your ice cream treat.”
Most retailers believe that more is better because customers want choice.  However the work of researchers Sheena Iyengar and Kanika Agrawal suggest the exact opposite.  [...]

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Men Don’t Shop. Period.

By Alex Delotch Davis | December 14, 2010

We all have actual experiences that help us buy into this stereotype about men.  Most women have been to the store with a man — spouse, parent, brother or friend — who was annoyed at the idea of walking aimlessly around a mall or Walmart.  As a man, you may even feel a twinge of [...]

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Top 100 Retail Movers and Shakers

By Alex Delotch Davis | May 3, 2010

Retail Customer Experience released their list of the Top 100 Movers and Shakers in retail. 
The list not only profiles top retail brands, but also examines retail and economic trends that are significantly impacting the way everyone is or will be doing business. 
#1 and #2 are “The Economy” and “Gas Prices.”  The combination of these two [...]

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How Well Do You Know Your Shopper?

By Alex Delotch Davis | March 30, 2010

Poor customer experience is the leading driver of customer turnover.  So how well does your store meet the needs of your shopper? Do you know what those needs are? Beyond having a good merchandise mix, shoppers need compelling reasons to choose you over the hundreds of other channels to find what they need including just staying at home [...]

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It’s a New Dawn, A New Day

By Alex Delotch Davis | January 28, 2010

2010 seems like such a futuristic number. Well the future is here and we are still uncertain as to what to expect. This is unchartered territory and the best minds are putting their thinking caps on to figure out what consumers are thinking and where retail is going at the advent of this new century. 
Adweek [...]

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