Category Archives: Retail Execution

How Well Do You Know Your Shopper?

By Alex Delotch Davis | March 30, 2010

Poor customer experience is the leading driver of customer turnover. So how well does your store meet the needs of your shopper? Do you know what those needs are? Beyond having a good merchandise mix, shoppers need compelling reasons to choose you over the hundreds of other channels to find what they need including just staying at home [...]

Implementation is Neither Here nor There

By Alex Delotch Davis | March 25, 2010

Implementation and installation are inherently ignored as a vital part of the process when marketers are developing in-store communications programs. Communicating the retail message well is the crux of the mission but it’s like the old tree in the forest adage — if no one sees it, will they buy. It’s assumed that if they [...]

Posted in Retail Execution | Tagged execution, retail design, retail installation | Leave a comment

What Most Influences Your Shoppers to Make a Purchase?

By Alex Delotch Davis | March 10, 2010

What in-store elements most influence a shopper to choose one brand or product over another? What is the best means of introducing a new product and motivating a shopper to add it to their basket? Our informal reader poll highlighted just a few instore marketing tools. Instore experience and signage came out the clear winners. [...]

Also posted in Activation at Retail, Retail Design | Tagged communications, integrated design, shopper marketing, store development | Leave a comment

Let’s Talk Turkey

By Sandy Miller | June 17, 2009

When clients approach Miller Zell for advice on shopper marketing or in-store campaigns, they want to know four things:

Who are you?
What is your point of view?
Why are you different?
How can you enhance my business?

We know that today, the battleground for customer loyalty and brand recognition is in the store. This is where significant increases in [...]

Also posted in Activation at Retail, Retail Design | Tagged branding, implementation, Miller Zell, retail design, shopper marketing | Leave a comment

Managers Still Looking for their Cheese

By Alex Delotch Davis | May 7, 2009

Who Moved My Cheese, the business book of 1999 that was intended to inspire managers and decision makers to embrace change had it’s 15 minutes of fame and then it was back to business as usual. Now, everyone that has a copy in their office bookshelf should dust it off and mentally prepare for the [...]

Also posted in Activation at Retail, Retail/Market Trends | Tagged Retail & Shopper Marketing, shopper communication, shopper insight | Leave a comment

Previously on Inside the Aisle…
What We're Talking About...
- Check out our speech Oct. 7 RT @ShopperInsight: Just booked my hotel room for the Shopper Marketing Expo in Oct! Mag Mile here I come. 2010-09-02
- Huh? RT @WSJ: Retail sales dropped 0.5% in June, but excluding auto and gas sales, sales rose slightly. http://on.wsj.com/bFm5Nh 2010-07-14
- bottle rocket 2010-06-24
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Retail News Headlines
- Tesco Teams Up With 'Facebook for Groceries'
  Tesco recently signed up with a new social network website that describes itself as "the world's first personalized social shopping platform for groceries." How appealing would Foodie.fm's promised social networking and personalization tools likely be for consumers in the U.S.? […]
Shopper Marketing Headlines
- Wines of Washington Promotion Completes Interactive & Integrated Marketing ... - MarketWatch (press release)
  Wines of Washington Promotion Completes Interactive & Integrated Marketing ...MarketWatch (press release)Other services include: trademarks, wine copywriting, wine tasting booth design, fleet graphics, shopper marketing, account specific marketing, retail & channel marketing & promotion, media placement & promotion, corporate tie-ins, value-a […]
Digital Signage News
- Digital Signage Sentiment Index for Q1 2012: Cautious Optimism
  Two weeks ago, we called upon members of our industry to spend a few seconds filling out a three-question survey on the health of the digital signage sector. We gathered a pretty respectable 155 results and ran the numbers, and now the results are in. The good news: there's reason for optimism. The majority of folks not only said that they're bette […]
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Private Brand Perspectives
- Walmart Introduces “Great For You” Private Brand
  A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart unveiled the “Great For You” icon at an event today in Washington, D.C. The icon, part of the company’s healthier food initiative, is an effort to implement a transparent, summary icon for its [...]MY PRIVATE BRAND SPONSORS […]
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Category Archives: Retail Execution

Previously on Inside the Aisle…

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Inside the Aisle

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