Category Archives: Retail Design

Future Of Retail: Explore Shops Through Google Maps

By Alex Delotch Davis | April 28, 2010

Not only can Google point a camera at your house, now they can peek inside a retail store and show you the interiors. Could this spark design wars if shoppers use this to decided if they’ll visit your store…or not?
Future Of Retail: Explore Shops Through Google Maps – PSFK.

Also posted in Technology | Tagged google, store design | 1 Comment

McDonald’s Remake

By Alex Delotch Davis | April 16, 2010

With Americans trying to fight the latte effect on their finances, McDonald’s has been successfully competing against Starbucks with the McCafe line. It appears that the company plans to follow the money. McDonald’s is incenting franchisees to remodel restaurants with the lounge appeal that made Starbucks famous.
McDonald’s remake: Consultant suggests McDonald’s wants to be more like Starbucks [...]

Also posted in Specialty Retail | Tagged McCafe, McDonald's, quick service restaurants, store design | Leave a comment

How Well Do You Know Your Shopper?

By Alex Delotch Davis | March 30, 2010

Poor customer experience is the leading driver of customer turnover. So how well does your store meet the needs of your shopper? Do you know what those needs are? Beyond having a good merchandise mix, shoppers need compelling reasons to choose you over the hundreds of other channels to find what they need including just staying at home [...]

Also posted in Retail Execution, Retail Research | Tagged customer service, shopper, shopper marketing, store design | Leave a comment

Retail 2.0 Brings the Internet to the Store

By Alex Delotch Davis | March 16, 2010

CompUSA and TigerDirect.ca, a Canada based electronics retailer, are trying a new way to connect the Internet experience and the store experience. What they are calling Retail 2.0 is a technology that ”provides online product information to in-store customers as they shop: product by product, aisle by aisle.”
Through a network of desktops, laptops, monitors and televisions throughout the store, shoppers can research [...]

Also posted in Activation at Retail, Retail/Market Trends, Technology | Tagged retail 2.0, retail experience, shopper marketing, social networking, social retail, store media | Leave a comment

What Most Influences Your Shoppers to Make a Purchase?

By Alex Delotch Davis | March 10, 2010

What in-store elements most influence a shopper to choose one brand or product over another? What is the best means of introducing a new product and motivating a shopper to add it to their basket? Our informal reader poll highlighted just a few instore marketing tools. Instore experience and signage came out the clear winners. [...]

Also posted in Activation at Retail, Retail Execution | Tagged communications, integrated design, shopper marketing, store development | Leave a comment

Previously on Inside the Aisle…
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- Check out our speech Oct. 7 RT @ShopperInsight: Just booked my hotel room for the Shopper Marketing Expo in Oct! Mag Mile here I come. 2010-09-02
- Huh? RT @WSJ: Retail sales dropped 0.5% in June, but excluding auto and gas sales, sales rose slightly. http://on.wsj.com/bFm5Nh 2010-07-14
- bottle rocket 2010-06-24
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Retail News Headlines
- Tesco Teams Up With 'Facebook for Groceries'
  Tesco recently signed up with a new social network website that describes itself as "the world's first personalized social shopping platform for groceries." How appealing would Foodie.fm's promised social networking and personalization tools likely be for consumers in the U.S.? […]
Shopper Marketing Headlines
- Wines of Washington Promotion Completes Interactive & Integrated Marketing ... - MarketWatch (press release)
  Wines of Washington Promotion Completes Interactive & Integrated Marketing ...MarketWatch (press release)Other services include: trademarks, wine copywriting, wine tasting booth design, fleet graphics, shopper marketing, account specific marketing, retail & channel marketing & promotion, media placement & promotion, corporate tie-ins, value-a […]
Digital Signage News
- Digital Signage Sentiment Index for Q1 2012: Cautious Optimism
  Two weeks ago, we called upon members of our industry to spend a few seconds filling out a three-question survey on the health of the digital signage sector. We gathered a pretty respectable 155 results and ran the numbers, and now the results are in. The good news: there's reason for optimism. The majority of folks not only said that they're bette […]
  Bill Gerba
Private Brand Perspectives
- Walmart Introduces “Great For You” Private Brand
  A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart unveiled the “Great For You” icon at an event today in Washington, D.C. The icon, part of the company’s healthier food initiative, is an effort to implement a transparent, summary icon for its [...]MY PRIVATE BRAND SPONSORS […]
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Category Archives: Retail Design

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