Category Archives: Retail Design

Retail 2.0 Brings the Internet to the Store

By editor | March 16, 2010

CompUSA and TigerDirect.ca, a Canada based electronics retailer, are trying a new way to connect the Internet experience and the store experience. What they are calling Retail 2.0 is a technology that ”provides online product information to in-store customers as they shop: product by product, aisle by aisle.”
Through a network of desktops, laptops, monitors and televisions throughout the store, shoppers can research [...]

Also posted in Activation at Retail, Retail/Market Trends, Technology | Tagged retail 2.0, retail experience, shopper marketing, social networking, social retail, store media | Leave a comment

What Most Influences Your Shoppers to Make a Purchase?

By editor | March 10, 2010

What in-store elements most influence a shopper to choose one brand or product over another? What is the best means of introducing a new product and motivating a shopper to add it to their basket? Our informal reader poll highlighted just a few instore marketing tools. Instore experience and signage came out the clear winners. [...]

Also posted in Activation at Retail, Retail Execution | Tagged communications, integrated design, shopper marketing, store development | Leave a comment

Why A Great Product Doesn’t Always Equal Great Success

By editor | March 3, 2010

Caribou coffee was ranked #1in its category by Consumer Reports. YouGov’s BrandIndex ranks the company higher than Starbucks in customer satisfaction. Yet, Caribou has not earned the the mass appeal of Starbucks. Why? CEO Mike Tattersfield thinks it could be the branding.
Brandweek reports that Caribou is undertaking a major overhaul of the brand to expand its [...]

Also posted in Consumer Packaged Goods, Specialty Retail | Tagged Caribou, coffee, rebranding, Starbucks, store design | Leave a comment

DDI Video Report on JCPenney Manhattan

By editor | November 17, 2009

Display & Design Ideas magazine visited JCPenney’s new Manhattan mall store in Herald Square. We’ve covered the store here before which drew quite a bit of attention for invading Macy’s territory. It’s opening in this particular location was perceived as a sign of the times and consumer desire for value.
Store manager Joe Cardamone is interviewed in DDI’s piece [...]

Also posted in Apparel | Tagged Customer Experience, DDI, JCPenney, Manhattan, retail design, retail economy, shopper marketing | Leave a comment

It’s the Little Things that Make the Store

By editor | November 16, 2009

Several months ago, Angie Coleman, our resident C-store expert, published an article on CSNews.com entitled, “Top 10 Common Sense Tips for C-store Owners.” In that article, Coleman encouraged C-store owners to pay attention to the details, particularly bathrooms and cleanliness. Now, I don’t know if the owners of Buc-ee’s stores in Texas happened across our little [...]

Also posted in Service Retail | Tagged Buc-ee, c-store, convenience store, Customer Experience, gas station, retail bathrooms, shopper marketing, store design | Leave a comment

Previously on Inside the Aisle…
Categories
Expert Opinions
Retail News Headlines
- Payless Moving Up (From Feet) in the Retail World
  Payless ShoeSource, a chain selling moderately priced footwear, is looking beyond its female shoppers' feet to offer two exclusive new lines of beauty and body care products in its stores. Is Payless properly positioned in the marketplace to succeed with beauty care items? […]
Shopper Marketing Headlines
- Ladhoff To Lead USPB Retail Marketing - AgWired
  AgWiredLadhoff To Lead USPB Retail MarketingAgWiredFrom 2002 to 2006, Ladhoff was a Vice President of Account Services with MARS Advertising, developing shopper marketing programs for clients including ... […]
Digital Signage News
- Where's This Industry Going? Keen Observations from the 2010 DSE
  By pure coincidence, a young man I met during my DSE panel discussion wound up sitting in my row on the flight home from Las Vegas. My session, entitled "Do it right the first time: the politics and pitfalls of digital signage deployment and how to avoid them", had been well attended -- mostly by prospective or current network operators long on ent […]
  Pat Hellberg
Private Brand Perspectives
- CVS Uses Coupons to Promote Private Brand.
  This week CVS Savings Central on CVS.com features coupons for more than twenty CVS private brand products. Coupons have traditionally been the realm of national brand so it is exciting to see CVS us this type of promotion for their Private Brands. The coupons include: CVS Algal-900 DHA CVS Lotion – $1 off CVS Skin Effects – [...] Related posts:Private Brand […]
  myprivatebrand
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