Category Archives: Retail Design

Innovating the Shopping Outpost

Experts have been tracking, following and predicting the death of the shopping mall for years now.  It seems to finally be coming to fruition.  ‘Dead malls’, as they’re called, have been creating blight all over the country since we fell into a full blown recession.  Four or more walls with stuff in it is no [...]

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Just Because You Can…Should You?

Speaking of social media integration, there are lots and lots of ideas floating around about how to use loyalty programs and consumer information dragnets to technologically advance marketing communications inside the store.  A lot of the proposed uses sound really cool and exciting.  However, some border on invasive and could create a negative in-store and/or [...]

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Future Of Retail: Explore Shops Through Google Maps

Not only can Google point a camera at your house, now they can peek inside a retail store and show you the interiors.  Could this spark design wars if shoppers use this to decided if they’ll visit your store…or not?
Future Of Retail: Explore Shops Through Google Maps – PSFK.

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McDonald’s Remake

With Americans trying to fight the latte effect on their finances, McDonald’s has been successfully competing against Starbucks with the McCafe line.  It appears that the company plans to follow the money.  McDonald’s is incenting franchisees to remodel restaurants with the lounge appeal that made Starbucks famous.
McDonald’s remake: Consultant suggests McDonald’s wants to be more like Starbucks [...]

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How Well Do You Know Your Shopper?

Poor customer experience is the leading driver of customer turnover.  So how well does your store meet the needs of your shopper? Do you know what those needs are? Beyond having a good merchandise mix, shoppers need compelling reasons to choose you over the hundreds of other channels to find what they need including just staying at home [...]

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