Category Archives: Retail Design

Airports: The New Retail Frontier

By Alex Delotch Davis | March 16, 2011

Just a couple of weeks ago, I relayed my surprise at discovering a comfortable contemporary airport terminal at JFK that was more of a hang out than a wait station.  Turns out, that’s all the rage.
Just like everyone else, airports are being squeezed in this economy, and to make up for shrinking airline rent and [...]

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iRetail?

By Alex Delotch Davis | March 2, 2011

“This is not going to be a novelty. It’s going to be a sea change in how retailers transact and interact with customers.”
That’s a pretty big prediction from Ken Nisch of JGA speaking on the impact of the iPad in the retail environment.  We’ve long been talking about how to integrate digital into the shopping [...]

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When 31 Flavors is Just Too Much

By Alex Delotch Davis | February 8, 2011

Baskin Robbins offers 31 flavors.  Heinz had 57 varieties.  Starbucks has 87,000 drink combinations.  Walmart averages 100,000 products.  Cold Stone Creamery boasts 11.5 million “ways to customize your ice cream treat.”
Most retailers believe that more is better because customers want choice.  However the work of researchers Sheena Iyengar and Kanika Agrawal suggest the exact opposite.  [...]

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Innovating the Shopping Outpost

By Alex Delotch Davis | May 25, 2010

Experts have been tracking, following and predicting the death of the shopping mall for years now.  It seems to finally be coming to fruition.  ‘Dead malls’, as they’re called, have been creating blight all over the country since we fell into a full blown recession.  Four or more walls with stuff in it is no [...]

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Just Because You Can…Should You?

By Alex Delotch Davis | May 19, 2010

Speaking of social media integration, there are lots and lots of ideas floating around about how to use loyalty programs and consumer information dragnets to technologically advance marketing communications inside the store.  A lot of the proposed uses sound really cool and exciting.  However, some border on invasive and could create a negative in-store and/or [...]

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