Category Archives: Prototype Testing

iRetail?

By Alex Delotch Davis | March 2, 2011

“This is not going to be a novelty. It’s going to be a sea change in how retailers transact and interact with customers.”
That’s a pretty big prediction from Ken Nisch of JGA speaking on the impact of the iPad in the retail environment.  We’ve long been talking about how to integrate digital into the shopping [...]

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Tokyo Firm Using Cafes as Product Test Centers

By Alex Delotch Davis | August 27, 2009

This week the Wall Street Journal ran an article on a Tokyo marketing firm that has decided to combine the popularity of cafes as a hang out spot and product testing. Sample Lab Ltd. realized that Tokyo’s cafes are frequented by the exact demographic that some marketers are trying to reach. The obvious connection for the [...]

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Altierre Retail Demo Store Opens in California

By Alex Delotch Davis | March 25, 2009

Altierre, a leading provider of wireless dynamic pricing solutions for retailers, launched it’s Retail Technology Center last week at their San Jose, CA headquarters.  The center will serve as a testing ground and demo store for the company’s products.
Altierre has developed a hardware and software system that allows retailers to update pricing through a wireless link between [...]

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Comcast Services on Sony Products

By Alex Delotch Davis | March 16, 2009

Electronics and high end purchases are the first to go in tough times. Miller Zell’s end of the year shopper survey showed that 63% of shoppers are spending less in electronics. With that in mind, Sony and Comcast have teamed up to launch Sony Style Comcast Labs. The concept store will open in the newly constructed Comcast [...]

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