Category Archives: Grocery

The Battle in the Grocer’s Aisle

By Alex Delotch Davis | September 10, 2009

To say that marketers are facing a huge challenge right now is understating the obvious. Nevertheless, just as shoppers are being coached to diligently manage their budgets and stay out of stores, marketers must be reminded to stay focused on the goal of not only motivating shoppers to purchase, but keeping them engaged with the [...]

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The Return of Full Service

By Alex Delotch Davis | September 2, 2009

Some still remember when full service was status quo. Customers were important and helping them was not only expected, it was just good business. It seems those days may be making a comeback.
Retail Customer Experience reported on two interesting examples of the return of full customer service. First Sears, who has been struggling in recent [...]

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Meal Solutions are Important to Frugal Shoppers

By Alex Delotch Davis | September 1, 2009

The restaurant industry is feeling the pinch of consumers deciding to eat in rather than splurge on expensive or even moderately priced evenings out. However, for every action there is an equal and opposite reaction and in this case it’s the meal solution.  Manufacturers and retailers are hitting the market with low-cost, easy-to-prepare meal ideas [...]

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Healthcare Reform: Threat and Opportunity for Retail

By Alex Delotch Davis | August 18, 2009

No matter where you stand on health-care reform, everyone agrees this examination of the system and some version of reform is necessary.  For retailers, health-care, how to provide it and manage costs, has long been an important consideration. Shandra Martinez wrote a significant piece for The Grand Rapids Press, detailing the health-care conundrum for retail [...]

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In-Store Marketing Triggers Webinar

By Alex Delotch Davis | July 17, 2009

The Effect on Brands and Purchase Behavior
A Webinar presented by The Food Institute & Miller Zell — August 6, 2009
Featuring
Curt Johnson, SVP Consumer Industries, Miller Zell
Moderated by:
Brian Todd, President, The Food Institute
In the study, Gone in 2.3 Seconds, Miller Zell surveyed 999 shoppers to understand which in-store and out-of-store elements most influence brand perception and [...]

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