Category Archives: Grocery

How Can Supermarket Retailers Improve Sales Margins and Brand Perceptions

Occassionally Inside the Aisle will feature guest postings by industry insiders who offer insightful perspective on a variety of topics important to retailers.  This week, David Merrefield shares his perspective on food retailing and how grocers might use new tools to meet their objectives.
Retailing in general and food retailing in particular is in a strange [...]

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The Battle in the Grocer’s Aisle

To say that marketers are facing a huge challenge right now is understating the obvious. Nevertheless, just as shoppers are being coached to diligently manage their budgets and stay out of stores, marketers must be reminded to stay focused on the goal of not only motivating shoppers to purchase, but keeping them engaged with the [...]

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The Return of Full Service

Some still remember when full service was status quo. Customers were important and helping them was not only expected, it was just good business. It seems those days may be making a comeback.
Retail Customer Experience reported on two interesting examples of the return of full customer service. First Sears, who has been struggling in recent [...]

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Meal Solutions are Important to Frugal Shoppers

The restaurant industry is feeling the pinch of consumers deciding to eat in rather than splurge on expensive or even moderately priced evenings out. However, for every action there is an equal and opposite reaction and in this case it’s the meal solution.  Manufacturers and retailers are hitting the market with low-cost, easy-to-prepare meal ideas [...]

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Healthcare Reform: Threat and Opportunity for Retail

No matter where you stand on health-care reform, everyone agrees this examination of the system and some version of reform is necessary.  For retailers, health-care, how to provide it and manage costs, has long been an important consideration. Shandra Martinez wrote a significant piece for The Grand Rapids Press, detailing the health-care conundrum for retail [...]

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