Category Archives: Consumer Packaged Goods

Pop Up for Pop-Tarts

By Alex Delotch Davis | August 17, 2010

Retail is an extension of the brand.  While most consumer brand people have always known that, retailers and manufacturers may not have always taken full advantage of this singular opportunity to make consumers awash in the brand image.  But they are now.
Target started the pop-up store trend when they launched the Manhattan Bullseye Bodega. Since then several [...]

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Why A Great Product Doesn’t Always Equal Great Success

By Alex Delotch Davis | March 3, 2010

Caribou coffee was ranked #1in its category by Consumer Reports.  YouGov’s BrandIndex ranks the company higher than Starbucks in customer satisfaction.  Yet, Caribou has not earned the the mass appeal of Starbucks. Why?  CEO Mike Tattersfield thinks it could be the branding.
Brandweek reports that Caribou is undertaking a major overhaul of the brand to expand its [...]

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The Candy War of 2009

By Alex Delotch Davis | November 30, 2009

There are only a few major confectioners, six to be exact.  And currently there’s a four-on-one cage match underway to see who can come out on top of the heap.  The world’s major players in candy are Mars/Wrigley, Cadbury, Nestle, Kraft, Hershey and Ferrero.  Mars bought Wrigley last year for $23 billion securing one of [...]

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Cadbury says No means No

By Alex Delotch Davis | October 22, 2009

Since catching the attention of Kraft Foods as a takeover target last month, Cadbury, Britain’s long-standing confectioner, has made it clear that they are not interested in crossing the pond. Nevertheless, Kraft seems to have taken the rebuff as a particular challenge and decided to press on with talks and possibly make another offer to [...]

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Meal Solutions are Important to Frugal Shoppers

By Alex Delotch Davis | September 1, 2009

The restaurant industry is feeling the pinch of consumers deciding to eat in rather than splurge on expensive or even moderately priced evenings out. However, for every action there is an equal and opposite reaction and in this case it’s the meal solution.  Manufacturers and retailers are hitting the market with low-cost, easy-to-prepare meal ideas [...]

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