Category Archives: Activation at Retail

More Ideas for a Digital Environment

By Alex Delotch Davis | March 31, 2011

Kim Williams at Digital Signage Today recently posted takeaways from the GlobalShop Conference where the subject of digital connectivity in the retail environment was a hot topic.
“There isn’t a single way of doing things anymore. Retailers must understand that the customer’s full brand experience matters more now than ever before. From the consumer’s perspective, the [...]

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iRetail?

By Alex Delotch Davis | March 2, 2011

“This is not going to be a novelty. It’s going to be a sea change in how retailers transact and interact with customers.”
That’s a pretty big prediction from Ken Nisch of JGA speaking on the impact of the iPad in the retail environment.  We’ve long been talking about how to integrate digital into the shopping [...]

Also posted in Prototype Testing, Retail Design, Retail/Market Trends, Technology | Tagged , , , , | 1 Comment

What’s in It for Me? – Improving Customer Experience

By Alex Delotch Davis | February 23, 2011

Sydney Barrows claims that there are 5 elements to creating a noteworthy customer experience.
Whats in It for Me? – Improving Customer Experience – Entrepreneur.com.
Her 5 elements include:

what customers see,
what they hear,
what they smell,
what they touch,
how they are physically affected (e.g. temperature)

According to Barrows, “The feeling this combination of elements gives customers at the moment, or leaves [...]

Also posted in Retail/Market Trends, Service Retail | Tagged , | 1 Comment

When 31 Flavors is Just Too Much

By Alex Delotch Davis | February 8, 2011

Baskin Robbins offers 31 flavors.  Heinz had 57 varieties.  Starbucks has 87,000 drink combinations.  Walmart averages 100,000 products.  Cold Stone Creamery boasts 11.5 million “ways to customize your ice cream treat.”
Most retailers believe that more is better because customers want choice.  However the work of researchers Sheena Iyengar and Kanika Agrawal suggest the exact opposite.  [...]

Also posted in Grocery, Mass Merchandiser, Retail Banking, Retail Design, Retail Research | Tagged , , , | Leave a comment

Men Don’t Shop. Period.

By Alex Delotch Davis | December 14, 2010

We all have actual experiences that help us buy into this stereotype about men.  Most women have been to the store with a man — spouse, parent, brother or friend — who was annoyed at the idea of walking aimlessly around a mall or Walmart.  As a man, you may even feel a twinge of [...]

Also posted in Grocery, Mass Merchandiser, Retail Research, Retail/Market Trends | Tagged , , , | Leave a comment
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