Author Archives: editor

Customer Satisfaction High at Retail

By editor | February 22, 2010

The American Customer Satisfaction Index (ACSI) recently released results for fourth quarter 2009.  Despite the bad economy, ACSI data indicated that consumers were overall satisfied with their retail experiences.  While some retailers did experience a decline, there were more gainers than losers.
Professor Claes Fornell suggests that gains in customer satisfaction could be attributed to the [...]

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Low-priced Fashion Retailers Beat the Biggies

By editor | February 3, 2010

At the first signs of decline, Abercrombie & Fitch held fast to their brand and declared that they wouldn’t compromise their price point. They believed that their loyal customers would hang in with them.  Well, the truth hurts.
The fact is teens are feeling the pinch too and Abercrombie saw a 19% decline in December.  Their hugely [...]

Posted in Apparel, Retail/Market Trends | 1 Comment

It’s a New Dawn, A New Day

By editor | January 28, 2010

2010 seems like such a futuristic number. Well the future is here and we are still uncertain as to what to expect. This is unchartered territory and the best minds are putting their thinking caps on to figure out what consumers are thinking and where retail is going at the advent of this new century. 
Adweek [...]

Posted in Retail Research, Retail/Market Trends | Leave a comment

Trendwatching’s Consumer Trends

By editor | December 14, 2009

Trendwatching recently released their predictions for next year entitled, “10 Crucial Consumer Trends for 2010.”
Consumerism has been through the ringer this year and everyone will be glad to see the end of 2009.  But what does 2010 have in store? 
Trendwatching.com touches on 10 behaviors it feels will persist and grow based on a look at [...]

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The Candy War of 2009

By editor | November 30, 2009

There are only a few major confectioners, six to be exact.  And currently there’s a four-on-one cage match underway to see who can come out on top of the heap.  The world’s major players in candy are Mars/Wrigley, Cadbury, Nestle, Kraft, Hershey and Ferrero.  Mars bought Wrigley last year for $23 billion securing one of [...]

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