Author Archives: editor

Pop Up for Pop-Tarts

By editor | August 17, 2010

Retail is an extension of the brand.  While most consumer brand people have always known that, retailers and manufacturers may not have always taken full advantage of this singular opportunity to make consumers awash in the brand image.  But they are now.
Target started the pop-up store trend when they launched the Manhattan Bullseye Bodega. Since then several [...]

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If a Tree Falls in Your Store…

By editor | July 12, 2010

“When it comes to success in-store, it’s all about execution,” says George Wishart in this month’s issue of DDI Magazine.  “You could have the best marketing plan, the best TV creative, the best themed consumer promotion or the best new product in the world — but if the program or the product never get the [...]

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Point-of-Sale Technology Advancing

By editor | June 17, 2010

Compared with the pace of technology, retail seems to be in the dark ages.  Probably because making significant changes are costly and would require so many pieces to fit that by the time you could get a new operation implemented it would be obsolete.  However, that doesn’t stop thinkers from thinking.
There are several retail technologies [...]

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Innovating the Shopping Outpost

By editor | May 25, 2010

Experts have been tracking, following and predicting the death of the shopping mall for years now.  It seems to finally be coming to fruition.  ‘Dead malls’, as they’re called, have been creating blight all over the country since we fell into a full blown recession.  Four or more walls with stuff in it is no [...]

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Just Because You Can…Should You?

By editor | May 19, 2010

Speaking of social media integration, there are lots and lots of ideas floating around about how to use loyalty programs and consumer information dragnets to technologically advance marketing communications inside the store.  A lot of the proposed uses sound really cool and exciting.  However, some border on invasive and could create a negative in-store and/or [...]

Posted in Activation at Retail, Retail Design, Technology | Tagged , , , | 1 Comment
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