Author Archives: editor

Retail 2.0 Brings the Internet to the Store

By editor | March 16, 2010

CompUSA and TigerDirect.ca, a Canada based electronics retailer, are trying a new way to connect the Internet experience and the store experience. What they are calling Retail 2.0  is a technology that ”provides online product information to in-store customers as they shop: product by product, aisle by aisle.” 
Through a network of desktops, laptops, monitors and televisions throughout the store, shoppers can research [...]

Posted in Activation at Retail, Retail Design, Retail/Market Trends, Technology | Tagged , , , , , | Leave a comment

What Most Influences Your Shoppers to Make a Purchase?

By editor | March 10, 2010

What in-store elements most influence a shopper to choose one brand or product over another?  What is the best means of introducing a new product and motivating a shopper to add it to their basket?  Our informal reader poll highlighted just a few instore marketing tools. Instore experience and signage came out the clear winners.  [...]

Posted in Activation at Retail, Retail Design, Retail Execution | Tagged , , , | Leave a comment

Estee Lauder CEO Boosts Sales by Letting the Shopper Take the Lead

By editor | March 8, 2010

Researching your consumer and understanding their needs is vital to staying relevant in an uncertain market.  This isn’t news, but it’s advice that often goes unheeded if it means changing things that are perceived to define the brand.  
Emily Byron interviewed Fabrizio Fredo, CEO of Estee Lauder for The Wall Street Journal.  Fredo explained his effort to remake the iconic Estee [...]

Posted in Activation at Retail, Retail/Market Trends, Specialty Retail | Tagged , , , , | Leave a comment

Why A Great Product Doesn’t Always Equal Great Success

By editor | March 3, 2010

Caribou coffee was ranked #1in its category by Consumer Reports.  YouGov’s BrandIndex ranks the company higher than Starbucks in customer satisfaction.  Yet, Caribou has not earned the the mass appeal of Starbucks. Why?  CEO Mike Tattersfield thinks it could be the branding.
Brandweek reports that Caribou is undertaking a major overhaul of the brand to expand its [...]

Posted in Consumer Packaged Goods, Retail Design, Specialty Retail | Tagged , , , , | Leave a comment

How Can Supermarket Retailers Improve Sales Margins and Brand Perceptions

By editor | March 1, 2010

Occassionally Inside the Aisle will feature guest postings by industry insiders who offer insightful perspective on a variety of topics important to retailers.  This week, David Merrefield shares his perspective on food retailing and how grocers might use new tools to meet their objectives.
Retailing in general and food retailing in particular is in a strange [...]

Posted in Activation at Retail, Grocery, Mass Merchandiser, Retail/Market Trends | Tagged , , | Leave a comment
MillerZell