Brian Dunn, cheif executive at Best Buy, admits that their cell phone department is, “not the top-performing area in our stores for customer experience.” So what are they going to do? Open up to 1,000 stores dedicated to that category.
The plan is to make a move on the mobile phone market in contest with Walmart and Radio Shack. With the increasing capabilities of smart phones, purchasing a cell phone is more and more complicated and thus, more of a hassle. According to the Financial Times article, US consumers rate buying a cellphone below going to the dentist. That’s pretty bad. Best Buy plans to enhance the whole experience and make this purchase less painful.
Read more… FT.com / UK – Best Buy in drive to open mobile stores.
