Poor customer experience is the leading driver of customer turnover. So how well does your store meet the needs of your shopper? Do you know what those needs are? Beyond having a good merchandise mix, shoppers need compelling reasons to choose you over the hundreds of other channels to find what they need including just staying at home and ordering online.
Did you know that 22% of adults have trouble reading? How many of them are your customers? If the majority of your customers are seniors, are your in-store graphics designed to consider their aging eyes? Do your aisles accommodate mobility devices? Does your competitor?
Data is key. Good shopper data drives good strategy which drives creativity which drives traffic that drives sales. The explosion of information gathering and the easy availability of that information has raised the bar in how retailers are adapting to meet the needs of their customers. As a result it has also raised the expectations of the shopper. They know that you should know what they want. Do you?
