Monthly Archives: March 2010

Forbes says Luxury Spending is Up

Forbes reports that luxury spending is seeing an increase as millionaires are less fearful of their economic futures.  Luxury retailers like Neiman Marcus and Nordstrom have earned 3-digit percentage gains in stock value and increased same-store sales after several months of decline. 
Analysts believe that this is an indication that high-end retail is on the recovery.  Ironically, [...]

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How Well Do You Know Your Shopper?

Poor customer experience is the leading driver of customer turnover.  So how well does your store meet the needs of your shopper? Do you know what those needs are? Beyond having a good merchandise mix, shoppers need compelling reasons to choose you over the hundreds of other channels to find what they need including just staying at home [...]

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Implementation is Neither Here nor There

Implementation and installation are inherently ignored as a vital part of the process when marketers are developing in-store communications programs.  Communicating the retail message well is the crux of the mission but it’s like the old tree in the forest adage — if no one sees it, will they buy.  It’s assumed that if they [...]

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Retail 2.0 Brings the Internet to the Store

CompUSA and TigerDirect.ca, a Canada based electronics retailer, are trying a new way to connect the Internet experience and the store experience. What they are calling Retail 2.0  is a technology that ”provides online product information to in-store customers as they shop: product by product, aisle by aisle.” 
Through a network of desktops, laptops, monitors and televisions throughout the store, shoppers can research [...]

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What Most Influences Your Shoppers to Make a Purchase?

What in-store elements most influence a shopper to choose one brand or product over another?  What is the best means of introducing a new product and motivating a shopper to add it to their basket?  Our informal reader poll highlighted just a few instore marketing tools. Instore experience and signage came out the clear winners.  [...]

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