2010 seems like such a futuristic number. Well the future is here and we are still uncertain as to what to expect. This is unchartered territory and the best minds are putting their thinking caps on to figure out what consumers are thinking and where retail is going at the advent of this new century.
Adweek released a report that is sure to be useful as we all get the ball rolling for the year. “Bringing Brands to Life” is a report on in-store marketing; required reading for brand managers, marketers and retailers.
“Marketers today are focusing on actionable content, easy-to-read signage, attractive displays and an appealing store environment to drive shoppers’ point-of purchase decisions. But finding the right in-store marketing combination remains a moving target since consumer behavior is constantly changing.”
In addition, the National Retail Federation has released their Retail Sales Outlook for January/February 2010. Below is a summary of the report:
- If economic growth will continue throughout 2010
- The impact of the current housing market on consumer confidence
- What the retail environment will look like this year
Miller Zell is very optimistic about the retail horizon. Shoppers will come back and we believe that retailers should get prepared for their arrival with new, fresh energy aisle to aisle.
