Display & Design Ideas magazine visited JCPenney’s new Manhattan mall store in Times Square. We’ve covered the store here before which drew quite a bit of attention for invading Macy’s territory. It’s opening in this particular location was perceived as a sign of the times and consumer desire for value.
Store manager Joe Cardamone is interviewed in DDI’s piece and identifies price, style and service as the hallmarks of the new JCPenney. Although this was heralded as JCPenney coming to Manhattan, the video does a good job of capturing the Manhattan style elements that have been incorporated into the store environment.
