There has been a lot of talk in the industry around the P.R.I.S.M. project undertaken through a partnership between Nielsen and the Insotre Marketing Institute. The expectation being that applying Nielsen rating and measurment standards to the in-store environment would finally allow us to measure the store as a media.
After much ado, the initial results are ready and available for consumption (for $5,000).
The study, entitled, “In-Store Traffic — Where’s the Shopper,” compares 308 categories in Supermarket and Drug stores to uncover where manufacturers can find the greatest opportunity to connect with shoppers during their store trips. Click here for a brief on what to expect when you purchase your copy.
