Forget the Four P’s: The Shopper is the Key
Miller Zell’s Steven Skinner, EVP Consumer Goods will be presenting Wednesday, October 7 at the In-Store Marketing Expo in conjunction with John Richards, Director, US Category Management for William Wrigley, Jr. Co.
The presentation, aligned with the Activating Insights Track of the conference, will present industry leaders with an engaging look at the female Gen Y shopper and how she is motivated in the shopping environment. Audience members can expect to walk away with a better understanding of emerging technologies and non-traditional media tools that can improve shopper responsiveness to brands and drive lift.
If you’re already registered, plan to stop by and catch this seminar.
