Monthly Archives: October 2009

Persuasion or Needs Benefit

By editor | October 28, 2009

Persuade is defined as, “to induce to believe by appealing to reason or understanding; convince.”  Persuasion is often a key component of marketing and motivating people toward one action or purchase over another. Persuasion often taps into aspirational ideas, goals or dreams of the one being persuaded. However, the American consumer is living in a [...]

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Nielsen P.R.I.S.M. Results Released

By editor | October 27, 2009

There has been a lot of talk in the industry around the P.R.I.S.M. project undertaken through a partnership between Nielsen and the Insotre Marketing Institute.  The expectation being that applying Nielsen rating and measurment standards to the in-store environment would finally allow us to measure the store as a media.
After much ado, the initial results [...]

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Cadbury says No means No

By editor | October 22, 2009

Since catching the attention of Kraft Foods as a takeover target last month, Cadbury, Britain’s long-standing confectioner, has made it clear that they are not interested in crossing the pond. Nevertheless, Kraft seems to have taken the rebuff as a particular challenge and decided to press on with talks and possibly make another offer to [...]

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Fast Food Slows Down and Depends on Design

By editor | October 13, 2009

At the opening of an Amsterdam Burger King, CEO and Chairman John Chidsey announced the company’s plan to redesign all 12,000 worldwide locations to enhance the interior appeal of the restaurants.
Brandweek quoted Kevin Higgins, Burger King’s new president of Europe, Middle East and Africa, as saying, “Shining a spotlight on our core brand equities through our 20/20 design [...]

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Forget the Four P’s

By editor | October 5, 2009

 Forget the Four P’s: The Shopper is the Key
Miller Zell’s Steven Skinner, EVP Consumer Goods will be presenting Wednesday, October 7 at the In-Store Marketing Expo in conjunction with John Richards, Director, US Category Management for William Wrigley, Jr. Co.
The presentation, aligned with the Activating Insights Track of the conference, will present industry leaders with an engaging [...]

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