A tidal wave of interest in enhancing the customer experience is sweeping the retail industry — that’s good news! The result is innovative thinking, attentive customer service and indepth research and analysis of what works in the store environment. Micheal Howe, CEO of MinuteClinic, the first retail healthcare establishment of its kind, released a white paper entitled Customer Experience: A Generational Perspective. This paper examines the the characteristics and influences of the four generations impacting the marketplace. Focused on retail healthcare, this paper provides an interesting perspective on being effective at retail.
Click here to download the white paper.
