When clients approach Miller Zell for advice on shopper marketing or in-store campaigns, they want to know four things:
- Who are you?
- What is your point of view?
- Why are you different?
- How can you enhance my business?
We know that today, the battleground for customer loyalty and brand recognition is in the store. This is where significant increases in sales, margins and true brand building take place.
When we talk to new clients we express the importance of being able to directly influence shoppers’ decisions where 70% of actual shopping decisions are made. Developing programs that are cost effective, measurable and structured to be continuously improved and modified for varying shopper profiles lays the groundwork for long-term success in the retail environment.
The first step in that process is research. After years of in-depth experience with the world’s leading retailers and CPG’s, our teams have learned to create innovative, targeted strategies and powerful selling messages that penetrate. But the vital second step is what brings the first step to life: insuring in-store execution with 90% verifiable targeted installation. Most programs, even the award-winning, only achieve 30-40% installation. It doesn’t matter how good it is if more than half your customers never see it. Thus, our proposition for clients is Results, Delivered…consistently.
