Monthly Archives: June 2009

Reading the Shopper’s Mind: Marketing to Intentions

By editor | June 29, 2009

Can we do it? Will it help?
60 minutes did an interesting piece this past weekend on neuroscience. Lesley Stahl examines the many interesting applications of what is essentially mind reading. Through various sophisticated technologies, scientists are devising ways to perceive a person’s brain activity remotely. Theoretically, if a marketer can identify which images and advertising [...]

Posted in Activation at Retail, Consumer Packaged Goods, Technology | Tagged , , , , , , | 1 Comment

NRF and RILA Decide Against Merger

By editor | June 25, 2009

A couple of months ago The National Retail Federation and the Retail Industry Leaders Association came together to announce plans to merge. Today, however, they announced that talks are off and the merger is canceled.
The National Retail Federation is a 2,500 member organization of national chains, restaurants and retailers that works to “advance and protect the interests of [...]

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Walgreens: Earnings Loss Despite Record Sales

By editor | June 23, 2009

Walgreens recently released their Q3 earnings report and, according to Retailer Daily, the drug store chain posted record sales of $16.2 billion in the quarter.  However, they still experienced a 9% decline in sales.
Walgreens, like most strategic-minded retailers, spent the beginning of this year making customer-centric adjustments to account for the change in shopping behaviors [...]

Posted in Activation at Retail, Drug Stores, Retail/Market Trends | Tagged , , , , , | 1 Comment

Retail Experts Weigh In on May

By editor | June 18, 2009

BusinessWeek tracked down some of Wall Street’s best retail analysts to get their opinions on the May chain store sales index released by the International Council of Shopping Centers. Walmart recently stopped releasing monthly sales data, so May was the first month that the report did not include the retail giant. The remaining retailers had [...]

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Let’s Talk Turkey

By Sandy Miller | June 17, 2009

When clients approach Miller Zell for advice on shopper marketing or in-store campaigns, they want to know four things:

Who are you?
What is your point of view?
Why are you different?
How can you enhance my business?

We know that today, the battleground for customer loyalty and brand recognition is in the store. This is where significant increases in [...]

Posted in Activation at Retail, Retail Design, Retail Execution | Tagged , , , , | Leave a comment
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