It seems that retailers are making adjustments to the consumers new state of mind with the expectation that it will last beyond the end of the year. One of those new mind states is what’s being called big box fatigue. Shoppers are exhausted with huge, crowded, hard-to-navigate stores with little to no customer service. So retailers like OfficeMax, Walmart, Best Buy and Radio Shack are experimenting with concept stores that, in some cases, use more than half the square footage of their traditional stores.
Kristina Shevory at The New York Times examines how these retailers are trying on various store formats to create a more convenient and personal shopping experience.
“In some ways, retailers are going back to their roots, evoking the corner store. At many new stores, personalized service is being emphasized, like explaining the features of a product.”
