Daily Archives: May 4, 2009

Why Infomercials and In-store Media Create Lift

Last month, Discovery Channel launched a new series called, “Pitchmen.”  It’s a reality show where amateur inventors compete for a chance to have their products sold by celebrity infomercial host Billy Mays. Mays, who has been doing infomercials for 12 years, has generated over $1 billion in sales selling everything from OxiClean to Arm & [...]

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