http://insidetheaisle.com/2009/04/the-brand-is-the-store/ Purpose Driven Retail...Linking strategic retail design and the shopper mind. Fri, 25 Mar 2011 23:42:35 +0000 hourly 1 http://insidetheaisle.com/2009/04/the-brand-is-the-store/comment-page-1/#comment-2308 One Size Does Not Fit All When it Comes to Store Design Thu, 09 Jul 2009 21:48:11 +0000 http://insidetheaisle.com/?p=851#comment-2308 [...] importance of infusing the brand into the store experience. Earlier on Inside the Aisle we noted Domenico De Sole’s belief that the store is the brand and the importance of that experience to the shopper’s [...] [...] importance of infusing the brand into the store experience. Earlier on Inside the Aisle we noted Domenico De Sole’s belief that the store is the brand and the importance of that experience to the shopper’s [...]

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