Will Americans go back to their old spending habits when the recession ends? Like many things with the economy, so much depends on housing. In an article for USA Today, Wendy Koch seems to argue that with a few exceptions, our prudent side will dominate spending habits for years to come.
Americans are moving on up to smaller, smarter homes
By Wendy Koch, USA TODAY
When architect Sarah Susanka remodeled her kitchen, she didn’t use pricey granite or edgy concrete for her countertops. She used laminate. Her cabinets: Ikea.
“You can save thousands of dollars” by using simple materials in a well-designed space, says Susanka, author of the best-selling 1998 book The Not So Big House.
For more than a decade, she has urged people to build better, not bigger. Now, as the U.S. economy struggles to climb out of a tailspin and environmental concerns rise, her message has gone mainstream. Click here to read the entire article.
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[...] few weeks ago we posed the question, “Will Americans go back to their old spending habits when the recession ends.” Although this question poses a particular challenge for CPG’s, [...]