Some things just belong together and research is showing that marketing and shopping are such a pair. eBay Advertising recently released a survey of shoppers indicating that online marketing is most effective when customers are actually shopping. 13 percent of shoppers said they are responsive to advertising on social networking sites compared with 61 percent [...]
-
Retail News Headlines- 'Mr. Employer, I'm Ready for My Closeup'Retail executives are always saying that store-level employees are their most important asset. Now, chains are taking the importance of workers one step further by featuring them in television commercials and other customer-facing communications. Is the use of employees in ads any more or less effective than other creative approaches? […]
- 'Mr. Employer, I'm Ready for My Closeup'
- Shopper Marketing Headlines
- TRIS3CT Adds Three to Senior Leadership Team - PR Newswire (press release)TRIS3CT Adds Three to Senior Leadership TeamPR Newswire (press release)Logan has extensive experience in shopper marketing and retail promotions. Most recently, Logan was director of pitch management for Arc Worldwide and Leo ...and more » […]
- TRIS3CT Adds Three to Senior Leadership Team - PR Newswire (press release)
- Digital Signage News
- Where's This Industry Going? Keen Observations from the 2010 DSEBy pure coincidence, a young man I met during my DSE panel discussion wound up sitting in my row on the flight home from Las Vegas. My session, entitled "Do it right the first time: the politics and pitfalls of digital signage deployment and how to avoid them", had been well attended -- mostly by prospective or current network operators long on ent […]Pat Hellberg
- Where's This Industry Going? Keen Observations from the 2010 DSE
- Private Brand Perspectives
- Topco Make an Offer for Wild OatsIn a report from Supermarket News it is revealed that the retailer-owned Private Brand cooperative Topco Associates, is attempting to buy the Wild Oats brand and other intellectual property from Whole Foods, according to a filing with the FTC. The filing also lists Fullerton, Calif.-based food-product supplier Luberski Inc. as a potential buyer for the [...] […]myprivatebrand
- Topco Make an Offer for Wild Oats
