Monthly Archives: March 2009

Marketing and Shopping are like Peanut Butter and Jelly

By Alex Delotch Davis | March 31, 2009

Some things just belong together and research is showing that marketing and shopping are such a pair. eBay Advertising recently released a survey of shoppers indicating that online marketing is most effective when customers are actually shopping.  13 percent of shoppers said they are responsive to advertising on social networking sites compared with 61 percent [...]

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May You Help Yourself?

By Alex Delotch Davis | March 30, 2009

If you’ve been in a grocery store in the last ten years, you know that the number of open cashier lanes have dwindled from 10-15 lanes to just 2-3 at any given time. It makes you wonder why they even build all those lanes if they never have them all open at once. Maybe it’s disaster planning [...]

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Altierre Retail Demo Store Opens in California

By Alex Delotch Davis | March 25, 2009

Altierre, a leading provider of wireless dynamic pricing solutions for retailers, launched it’s Retail Technology Center last week at their San Jose, CA headquarters.  The center will serve as a testing ground and demo store for the company’s products.
Altierre has developed a hardware and software system that allows retailers to update pricing through a wireless link between [...]

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The Most Fashionable CPG

By Alex Delotch Davis | March 24, 2009

Retail Design Diva blogged about the new partnership between P&G and Limited brands, birthed of this economy.  It’s actually a really smart connection. Limited Brands will market Tide to their customers through a series of online and in-store campaigns which promote the machine washable clothing as well as the CPG product. This is a perfect example of the [...]

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Americans Curbing Consumerism…Permanently?

By Rick Barrick | March 18, 2009

Will Americans go back to their old spending habits when the recession ends? Like many things with the economy, so much depends on housing.  In an article for USA Today, Wendy Koch seems to argue that with a few exceptions, our prudent side will dominate spending habits for years to come. 
Americans are moving on up [...]

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