Samsung is releasing a solar-powered cell phone. Sustainability meets the mobile phone industry. The eco-phone market could get very interesting!
Lately, retailers and manufacturers are taking major consumer trends and applying them broadly in attempts to “own” “new” spaces. Next move — make sure your consumers land in the same spot. How do you do that? Communicate WITH consumers [...]
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Previously on Inside the Aisle…
- Retail 2.0 Brings the Internet to the Store
- What Most Influences Your Shoppers to Make a Purchase?
- Estee Lauder CEO Boosts Sales by Letting the Shopper Take the Lead
- Why A Great Product Doesn’t Always Equal Great Success
- How Can Supermarket Retailers Improve Sales Margins and Brand Perceptions
- Customer Satisfaction High at Retail
- Low-priced Fashion Retailers Beat the Biggies
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Expert Opinions
Retail News Headlines- Payless Moving Up (From Feet) in the Retail WorldPayless ShoeSource, a chain selling moderately priced footwear, is looking beyond its female shoppers' feet to offer two exclusive new lines of beauty and body care products in its stores. Is Payless properly positioned in the marketplace to succeed with beauty care items? […]
- Payless Moving Up (From Feet) in the Retail World
Shopper Marketing Headlines- Ladhoff To Lead USPB Retail Marketing - AgWiredAgWiredLadhoff To Lead USPB Retail MarketingAgWiredFrom 2002 to 2006, Ladhoff was a Vice President of Account Services with MARS Advertising, developing shopper marketing programs for clients including ... […]
- Ladhoff To Lead USPB Retail Marketing - AgWired
Digital Signage News- Where's This Industry Going? Keen Observations from the 2010 DSEBy pure coincidence, a young man I met during my DSE panel discussion wound up sitting in my row on the flight home from Las Vegas. My session, entitled "Do it right the first time: the politics and pitfalls of digital signage deployment and how to avoid them", had been well attended -- mostly by prospective or current network operators long on ent […]Pat Hellberg
- Where's This Industry Going? Keen Observations from the 2010 DSE
Private Brand Perspectives- National Brand Mistakes Drive Private Brand GrowthCover via Amazon This fascinating report from the University of North Carolina’s Kenan-Flagler Business School features Jan-Benedict E.M. Steenkamp the author of the now famous book, “Private Label Strategy: How to Meet the Store Brand Challenge” The headline seems a bit sensational and ignores the idea that retailers and Private Brand Managers may simply be […]myprivatebrand
- National Brand Mistakes Drive Private Brand Growth
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