Samsung is releasing a solar-powered cell phone. Sustainability meets the mobile phone industry. The eco-phone market could get very interesting!
Lately, retailers and manufacturers are taking major consumer trends and applying them broadly in attempts to “own” “new” spaces. Next move — make sure your consumers land in the same spot. How do you do that? Communicate WITH consumers [...]
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Previously on Inside the Aisle…
- What Most Influences Your Shoppers to Make a Purchase?
- Estee Lauder CEO Boosts Sales by Letting the Shopper Take the Lead
- Why A Great Product Doesn’t Always Equal Great Success
- How Can Supermarket Retailers Improve Sales Margins and Brand Perceptions
- Customer Satisfaction High at Retail
- Low-priced Fashion Retailers Beat the Biggies
- It’s a New Dawn, A New Day
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Expert Opinions
Retail News Headlines- Companies Looking to Cut Healthcare CostsNo surprise; employers are looking to cut healthcare costs. That's the finding of CVS Caremark's annual survey of employers' priorities for pharmacy benefit management services in 2010. Is it within the power of businesses to cut their healthcare costs without cutting benefits to employees? […]
- Companies Looking to Cut Healthcare Costs
Shopper Marketing Headlines- M&C Saatchi opens South China office - Media AsiaM&C Saatchi opens South China officeMedia AsiaGUANGZHOU - M&C Saatchi is to launch a new South China office and an Asia-wide shopper marketing practice, ...and more » […]
- M&C Saatchi opens South China office - Media Asia
Digital Signage News- P&G's Store Back: Why DOOH Will Be Critical to Campaign PlanningThis month's Shopper Marketing magazine features an interesting article on a P&G program dubbed "Store Back," which encourages the firm's plethora of media agencies to consider the retail environment when coming up with marketing campaigns. Noting that big media ideas dished up by highfalutin traditional agencies don't always tra […]Bill Gerba
- P&G's Store Back: Why DOOH Will Be Critical to Campaign Planning
Private Brand Perspectives- Private Brands Create Value for Interbrands 50 Most Valuable Retail BrandInterbrand Design Forum, released it’s Most Valuable U.S. Retail Brands report, the second annual ranking of the top 50 American retail brands. Walmart claimed top honors as the most valuable retail brand, followed by popular retailers Target, Best Buy, and Walgreens. Intriguingly Private Brand is the underlying theme in many of the retailer explanations app […]myprivatebrand
- Private Brands Create Value for Interbrands 50 Most Valuable Retail Brand
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