Katy Bachman of Adweek wrote a detailed article proclaiming the power of shopper marketing versus traditional media. Agencies are finding themselves in a particular predicament. Television and print are losing their power and internet banner advertising never really gained the strength that marketers hoped for. There are few places for advertisers to find a captive [...]
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Retail News Headlines- Payless Moving Up (From Feet) in the Retail WorldPayless ShoeSource, a chain selling moderately priced footwear, is looking beyond its female shoppers' feet to offer two exclusive new lines of beauty and body care products in its stores. Is Payless properly positioned in the marketplace to succeed with beauty care items? […]
- Payless Moving Up (From Feet) in the Retail World
- Shopper Marketing Headlines
- Ladhoff To Lead USPB Retail Marketing - AgWiredAgWiredLadhoff To Lead USPB Retail MarketingAgWiredFrom 2002 to 2006, Ladhoff was a Vice President of Account Services with MARS Advertising, developing shopper marketing programs for clients including ... […]
- Ladhoff To Lead USPB Retail Marketing - AgWired
- Digital Signage News
- Where's This Industry Going? Keen Observations from the 2010 DSEBy pure coincidence, a young man I met during my DSE panel discussion wound up sitting in my row on the flight home from Las Vegas. My session, entitled "Do it right the first time: the politics and pitfalls of digital signage deployment and how to avoid them", had been well attended -- mostly by prospective or current network operators long on ent […]Pat Hellberg
- Where's This Industry Going? Keen Observations from the 2010 DSE
- Private Brand Perspectives
- CVS Uses Coupons to Promote Private Brand.This week CVS Savings Central on CVS.com features coupons for more than twenty CVS private brand products. Coupons have traditionally been the realm of national brand so it is exciting to see CVS us this type of promotion for their Private Brands. The coupons include: CVS Algal-900 DHA CVS Lotion – $1 off CVS Skin Effects – [...] Related posts:Private Brand […]myprivatebrand
- CVS Uses Coupons to Promote Private Brand.
