Monthly Archives: January 2009

Execution vs. Strategy: From the Boardroom to the Sales Floor

By editor | January 29, 2009

The Wall Street Journal surveyed members of its CEO Council, asking which is more important, execution or strategy.  According to the article, this has been a philosophical debate in academic circles for some time. WSJ put the question to the real world test and most of the CEO’s feel they are equally important.  According to Douglas [...]

Posted in Retail Design | Tagged , | 1 Comment

Nielsen Shuts the Door on P.R.I.S.M.

By Steven Skinner | January 26, 2009

In-Store Marketing Institute reported today that The Nielsen Company “has suspended plans to launch a syndicated data service on the P.R.I.S.M. initiative.”  P.R.I.S.M. was expected to be the missing link in shopper marketing between practice and quantitative results.
This is disappointing news because it is critical that we create a measurement model in the not too [...]

Posted in Activation at Retail, Retail Research | Tagged , , , | 2 Comments

NPR Says “Little Luxuries” Are Surviving

By editor |

On today’s Morning Edition, NPR’s Tovia Smith reported that while parts of the economy are struggling, some people are still indulging in personal luxuries like massages, spa trips, fitness and alcohol.
Smith interviews a consumer who says that instead of their vacation trips to Copenhagen and Kenya, they will opt for something a little more low [...]

Posted in Retail Research, Retail/Market Trends, Service Retail | Tagged , , | Leave a comment

Private Label Fashion Out of Style

By editor | January 21, 2009

While private label packaged goods are steadily stealing market share from CPG’s, private label fashions are losing momentum. Stores like JC Penny and Macy’s are scaling back their private label fashion lines in favor of more well known brands. The proliferation of sales and markdowns offered by retailers during the fall and holiday season, have [...]

Posted in Apparel, Consumer Packaged Goods, Mass Merchandiser, Retail/Market Trends, Specialty Retail | Tagged , , , , | Leave a comment

Adweek: Shopper Marketing Delivers Results!

By editor | January 19, 2009

Katy Bachman of Adweek wrote a detailed article proclaiming the power of shopper marketing versus traditional media. Agencies are finding themselves in a particular predicament. Television and print are losing their power and internet banner advertising never really gained the strength that marketers hoped for. There are few places for advertisers to find a captive [...]

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