An an article in Portfolio Magazine reported that, “as far as consumer research goes, online advertising is considered more effective than other forms of marketing because shopper activity can be tracked.” Unfortunately, the in-store marketing metric system proposed by Nielsen’s PRISM program is still in its infancy stage. We expect that once PRISM goes national, we’ll [...]
Retail News Headlines- Super Bowl Ads Come Up Short in Crunch TimeYesterday's Super Bowl was one of the most exciting in the history of the event. If only the same could have been said for the commercials, which fell short of producing much in the way of advertising highlights during the broadcast. What did you think of this year's Super Bowl ads? Which particular spots worked best (or not) and why? […]
- Super Bowl Ads Come Up Short in Crunch Time
- Shopper Marketing Headlines
- Shopper Marketing Manager - Quest Search and SelectionShopper Marketing ManagerQuest Search and SelectionThis is a pivotal role to develop and implement a collaborative Shopper approach to provide business solutions to customer challenges. Working closely Customer marketing and Insights teams you will work to raise the profile of customer and tailor ... […]
- Shopper Marketing Manager - Quest Search and Selection
- Digital Signage News
- Digital Signage Sentiment Index for Q1 2012: Cautious OptimismTwo weeks ago, we called upon members of our industry to spend a few seconds filling out a three-question survey on the health of the digital signage sector. We gathered a pretty respectable 155 results and ran the numbers, and now the results are in. The good news: there's reason for optimism. The majority of folks not only said that they're bette […]Bill Gerba
- Digital Signage Sentiment Index for Q1 2012: Cautious Optimism
- Private Brand Perspectives
- Nielsen Private Brand Outlook: US and CanadaIn two separate reports, Nielsen looks at the impact the economy has had on consumers and private label growth in the U.S. and in Canada. In the US, the not-so-Great Recession turned into a windfall for private label, stimulating consumer interest in and directing retailer focus on store brands. But since the end of 2008, [...]MY PRIVATE BRAND SPONSORS […]myprivatebrand
- Nielsen Private Brand Outlook: US and Canada
