The overriding opinion about the retail economy at Inside The Aisle has been that continually lowering prices is not the way for retailers to manage this downturn. Creating innovative retail experiences, engaging shoppers in unique and valuable ways and managing operations through value engineering are just a few of the tactics that we’ve been suggesting.
Wednesday night, ABC News offered some support for this argument. Using a cartoon (in the tradition of Schoolhouse Rock), Robert Krulwich artfully explained why retail price wars threaten to deepen the recession. Click the photo below to watch.


