Monthly Archives: December 2008

Analysts Predict Retail Armageddon

By editor | December 30, 2008

The end of retail as we know it. 
Reports declare this the worst retail holiday season in nearly 30 years. An article in the Chicago Sun-Times quoted analysts as saying that “retail names will be wiped off the map and thousands of stores will close in the new year.” Ominous. But what does it mean? If we [...]

Posted in Retail Research, Retail/Market Trends | Tagged , , | 1 Comment

SunTrust’s New Ad Campaign Profiles New Shopper

By editor | December 22, 2008

SunTrust’s new ad campaign entitled, “The Joneses” suggests that consumers are moving away from “big and flashy” consumption to products that are more practical and meaningful.
What does this mean for how marketers will communicate with shoppers going forward? How will this play out in the retail environment? 
See the commercial below.

Posted in Activation at Retail, Retail Banking, Retail/Market Trends | Tagged , , , , | 1 Comment

ABC News Explains Why Lower Retail Prices Hurt the Economy

By editor | December 18, 2008

The overriding opinion about the retail economy at Inside The Aisle has been that continually lowering prices is not the way for retailers to manage this downturn. Creating innovative retail experiences, engaging shoppers in unique and valuable ways and managing operations through value engineering are just a few of the tactics that we’ve been suggesting. 
 
Wednesday night, [...]

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Apple Abandons Macworld and Turns Attention to Retail

By editor | December 17, 2008

Tuesday Apple announced that January will be their last appearance at the Macworld Expo held annually in San Francisco. The conference is an annual pilgrimage for Mac fans.  Apple’s press release explained that trade shows have become a “minor part of how Apple reaches its customers.” Instead the company is going to focus on its retail [...]

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Adweek’s Top Marketing & Media Innovations

By editor | December 15, 2008

Adweek announced their list of top media and marketing innovations of 2008. No list such as this could be complete without a mention of shopper marketing.
“Sponsor in Aisle Five!
Shopper marketing may never be the same. Wal-Mart, the largest U.S. retailer, this year led the way with the rollout of its in-store digital network, the Wal-Mart [...]

Posted in Retail/Market Trends, Technology | Tagged , , | 2 Comments
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