Chuck Bartels reports for the Associated Press on Walmart’s new direction for store interiors:
Style at a Wal-Mart used to mean a clean cut on the side of a box so customers could get their products right from the case.
But the world’s largest retailer has been working for years to improve its stores’ appearance and, this week, unveiled its new design for remodeled stores —- a look that ties each section of the store together with a fresh use of light and color.
Gone are the high shelves stuffed with so much it was hard for shoppers to find what they sought. Now, Wal-Mart stores are showing softer colors, understated shelving and employing a design intended to keep customers from having to dart all over a tremendous store to gather their purchases.
“We’re trying to make it more experiential, rather than just stuff we’re selling,” said Joe Tapper, the company’s vice president for store presentation. “We’ve placed emphasis on making it more enjoyable.”
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