The Association of Food, Beverage and Consumer Products Companies (GMA) joined with Deloitte to research the the growth of the shopper marketing trend amongst CPG manufacturers and retailers. The study found that “seventy-three percent of participating CPG manufacturers and 86% of retailers ranked shopper-marketing programs among the top four activities that deliver meaningful return on investment.”
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Retail News Headlines- 7-Eleven Joins Bidding for Casey'sThe previously unidentified "strategic third party" to make an offer for Casey's General Stores turns out to be 7-Eleven. Does a deal with Alimentation Couche-Tard, 7-Eleven, or staying independent make the most sense for Casey's General Stores going forward? […]
- 7-Eleven Joins Bidding for Casey's
- Shopper Marketing Headlines
- The Integer Group(R) Named Great Place to Work for the Sixth Year - Trading Markets (press release)AffiliateTip.comThe Integer Group(R) Named Great Place to Work for the Sixth YearTrading Markets (press release)The Integer Group, one of the largest promotional, retail, and shopper marketing agencies in the United States, has had the honor of being ranked number 10 ...The Integer Group Ranks on Great Place to Work for 6th YearAdvertisement JournalThe Integ […]
- The Integer Group(R) Named Great Place to Work for the Sixth Year - Trading Markets (press release)
- Digital Signage News
- Is Digital Signage an Industry? Yes. Is Everyone an Expert? No.A few weeks ago, Paul Flanigan posed the question of whether the digital signage industry is really an industry at all. He put up a short survey on his blog, got back a good handful of responses, and ultimately decided that no, we're not an industry. Paul has devoted two articles to the cause, and Ken Goldberg proffered his own opinion as well. Since th […]Bill Gerba
- Is Digital Signage an Industry? Yes. Is Everyone an Expert? No.
- Private Brand Perspectives
- A Conversation With Maurice Markey, VP, Private Brands Sam’s ClubHere is the next post in the series of interviews leading up to the Private Brand Movement 2010 conference in Chicago at the Hotel Sax from September 27-29, 2010.Please join me as I chair the conference and we discover the future of branding together. For this interview we had the pleasure of speaking with Maurice Markey, Vice President, Private Brands [...] […]myprivatebrand
- A Conversation With Maurice Markey, VP, Private Brands Sam’s Club
