Everyone is waving their hands to say that shopper marketing is the next big thing, retailers and manufacturers are making substantial room for it in their marketing budgets, and it even has a wiki, yet some people still don’t know what it means or what to do with it.
In an article for The Hub, Chris Hoyt attempts to shed some light on where shopper marketing fits in the grand scheme of marketing organization. According to Hoyt, “Where you put shopper marketing will seal your success…or failure.”
