“It’s no secret, consumer shopping behavior is changing more rapidly than ever before so understanding purchasing dynamics at deeper geographic levels will be essential for the future success of both our retailer and manufacturer clients,” says IRI President of Consumer and Shopper Insights, Robert I. Tomei.
IRI, the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail, and healthcare industries, announced further progress in its ongoing commitment to lead the marketplace in consumer and shopper insights via the company’s expanding Consumer Network(TM).
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