Monthly Archives: October 2008

Dollar General Stores — Brand Profit in the Economic Crisis

By editor | October 30, 2008

Recently, Standard & Poor’s upgraded Family Dollar Stores from “Buy” to “Strong Buy.” S&P explained their favorable rating saying, “We look for Family Dollar Stores, Inc. to benefit from cost-conscious consumers trading down from higher-priced retailers for everyday necessities.”
I think they’re on to something. The economy doesn’t appear to be improving anytime soon and could get [...]

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What Shopper Marketing is Not

By editor | October 29, 2008

Everyone is waving their hands to say that shopper marketing is the next big thing, retailers and manufacturers are making substantial room for it in their marketing budgets, and it even has a wiki, yet some people still don’t know what it means or what to do with it.
In an article for The Hub, Chris [...]

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Target Retail Installation

By editor | October 27, 2008

“The ‘Design for All’ attitude asks why can’t good design infuse every aspect of life—from a Michael Graves toilet brush to utensils to furniture to buildings. That is what is expected as our brand, and our CEO supports that.”  Richard Varda, Vice President for Architecture and Design, Target Corporation
The new Target in Bloomfield, Michigan looks [...]

Posted in Mass Merchandiser, Retail Design | Tagged , , | 1 Comment

IRI Announces Release of Deeper Consumer Insights at Retail

By editor | October 23, 2008

“It’s no secret, consumer shopping behavior is changing more rapidly than ever before so understanding purchasing dynamics at deeper geographic levels will be essential for the future success of both our retailer and manufacturer clients,” says IRI President of Consumer and Shopper Insights, Robert I. Tomei.
IRI, the leading global provider of consumer, shopper, and market [...]

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Martin Lindstrom on the Buyology of Stores

By editor | October 22, 2008

Martin Lindstrom, author of BRANDsense and BRANDchild, released a new book yesterday called Buyology: Truth and Lies About Why We Buy. Spending 3 years and more than 7 million dollars Lindstrom found that shoppers are not motivated by the indicators of traditional marketing wisdom. According to Buyology, shoppers are in fact motivated by subconscious triggers [...]

Posted in Activation at Retail, Retail Design, Retail Research | Tagged , , , , , | 3 Comments
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