Monthly Archives: September 2008

DataBar to Make Marketing Produce More Interesting

Do you prefer Chiquita Bananas over Dole Bananas? While you might not have pondered that question before, you may in the near future. Fresh Plaza reports that the Produce Electronic Identification Board (PEIB) is moving away from PLU codes and into the future with the DataBar. PLU codes are the 4-digit numbers we’re used to seeing [...]

Posted in Activation at Retail, Grocery, Technology | Tagged , , , , | 1 Comment

More is More, Brand Marketers Attack

It seems that right now brand marketing is about assailing the consumers’ sensibilities from all angles. People have been talking about TV advertising going the way of radio for a long time. But between short attention spans and the rise of new media, I think it’s finally happening.
I just read about two brand campaigns that are [...]

Posted in Activation at Retail, Retail/Market Trends | Tagged , , , , | Leave a comment

Kroger Hires dunnhumby to Get in Their Customers’ Heads

A couple of weeks ago a comedian, who’s name I can’t remember, said that he loves the recession because he’s been getting so much attention when he goes shopping — he can’t believe it. Retailers are so happy to see him coming, they’re just falling over themselves to accommodate him. In that respect, the economy is [...]

Posted in Activation at Retail, Retail Research, Retail/Market Trends | Tagged , , , , | Leave a comment

Miller Zell in the News

Here are a couple of articles that appeared recently hightlighting MZ’s expertise in retail design. Check it out!
Retail as Theater, The Hub Magazine, September/October 2008
John Wilkins, Vice President of Client and Retail Strategy, discusses how to use the retail space to create captivating displays that reinvent the brand for shoppers.
Relaying the Message, Grocery Headquarters, September 2008
Rick Barrick, Vice President [...]

Posted in Activation at Retail, Grocery, Retail Design, Retail Execution, Technology | Tagged , , , , | Leave a comment

What’s a Grocer to Do?

Penn Traffic, owner and operator of leading food retailers P&C and Bi-Lo, recently inked an eight-year deal with C&S Wholesale Grocers to supply their more than 200 stores. Prior to this agreement, Penn Traffic maintained inventory, supplies and distribution for its own stores. In the wake of a shrinking economy and year over year losses, [...]

Posted in Activation at Retail, Grocery, Retail Research, Retail/Market Trends | Tagged , , , | Leave a comment
MillerZell